Offering a solution your customers really need and conveying its value in your communication is key to effective sales.
This talk will guide you through methods that help you better understand your customers’ problems and needs and put those into perspective with what you are offering to them. Based on that you can work on a refinement of your business’s value proposition. You learn about tools like Stanford’s empathy map, Osterwalder’s value proposition canvas or Sinek’s golden circle. The outcome will be a sharp value approach and a straight-to-the-point wording for all your sales activities. It will help you improve conversations with potential clients and partners, sharpen your elevator pitch or the reply rate of your sales e-mails. Who will benefit? Startups and entrepreneurs with an already existing product or business model interested in increasing their sales effectiveness. Das Projekt Startup Modul wird aus EFRE-Mitteln ko-finanziert.
14:00 – 18:00
Trainer/-in: Tobias Göllner