13.11.2015: Mapping and improving the Customer Journey
In this lecture you will get to know methods to visualize and analyze your customer’s experience, i.e. all touchpoints your customers have when searching for, buying, using or recommending your business or product: The Customer (Experience) Journey Map.
Rather than just focusing on the design and the usage of your existing product (user experience), this tool helps to develop an understanding for potential improvement throughout the whole customer lifecycle from initial contact through the process of engagement and into a long-term relationship. It allows for a view on your company and its environments from a customer perspective.
Who will benefit?
Startups and entrepreneurs with an existing product or business model. Das Projekt Startup Modul wird aus EFRE-Mitteln ko-finanziert.
Who will benefit?
Startups and entrepreneurs with an existing product or business model. Das Projekt Startup Modul wird aus EFRE-Mitteln ko-finanziert.
13:00 – 17:00
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Trainer/-in: Tobias Göllner